So many Real Estate Business Owners I speak to tell me they only have a website because without one they are not perceived as being a modern business owner. Yes.....that's true, however this being the case if your business is going down the track of paying someone to design and host a site and also develop systems so that you can display your listings and feed them automatically to the real estate portals you subscribe to. Initial and ongoing cost is significant. Especially if there is no traffic being attracted.
By incorporating a wordpress (or similar) blog onto your website you will not only strengthen your search engine ranking through providing interesting and relevant content to an audience but also increase brand awareness of your agency. It also provides a great platform for your valued clients to leave testimonials for others to read.
Your web developer will no doubt be able to add blogging functionality to your site. From there it only takes a few minutes a week to keep your website relevant, interesting and importantly ranking higher in search engines.
Question - what ROI do you get out of your own website?
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