To successfully market real estate online it is vital to use descriptive copy. So often I read real estate listing headlines such as “Location Location Location”. Instead of this, an alternate example could be “Located in Ardross close to the Swan River Foreshore”
The alternative is not only more descriptive to read but is also more descriptive for search engines such as Google to index in their rankings. Once Google has crawled your listing on Domain (or other portal) chances are that it will also be found in the search results for people who search for properties located in Ardross or close to the swan river.
Using real estate headlines like “Location Location Location” in the printed media is fine. Generally people reading these papers will already have opened up to the Ardross section of the real estate lift out but with online these people generally start with a blank canvas and will use keywords to refine their search until they have found what they are looking for.
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