Black Hat SEO or White Hat SEO, What's the Difference?

Whilst researching your search engine optimisation and online marketing techniques for your real estate website you may come across the terms “White Hat” and “Black Hat” SEO. What do they mean and what happens if you employ both strategies?

Let’s start by defining them both in simple English.

White Hat SEO - means following the guidelines set out by the search engines. Basically, search engine spiders crawl through the internet and read website content. White Hat SEO techniques ensure that what the spiders read will be the same as what real visitors to your site will read and see.

Black Hat SEO - means trying to trick these search engine spiders by hiding content in the coding of websites. For example using text colour the same as the background colour of a webpage.

If you outsource SEO for your Real Estate website then ask the question. Do you use Black Hat SEO? If you’re not convinced then look elsewhere. Google does punish.

The most infamous case of Google punishing a website was that of the BMW site in 2006. They were removed from the index for employing Black Hat SEO. Click here to read the article. German BMW Banned From Google