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Online Agents Blog Has Moved

2010-08-17T11:39:00.003+08:00

While this blog is still in it's infancy, I have taken the opportunity to relocate to a dedicated web address. All new articles will now be posted on www.realestatemarketing-blog.com. Please feel free to join me there.

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Thank you for your support.

Black Hat SEO or White Hat SEO, What's the Difference?

2010-08-11T16:39:00.000+08:00

Whilst researching your search engine optimisation and online marketing techniques for your real estate website you may come across the terms “White Hat” and “Black Hat” SEO. What do they mean and what happens if you employ both strategies?

Let’s start by defining them both in simple English.

White Hat SEO - means following the guidelines set out by the search engines. Basically, search engine spiders crawl through the internet and read website content. White Hat SEO techniques ensure that what the spiders read will be the same as what real visitors to your site will read and see.

Black Hat SEO - means trying to trick these search engine spiders by hiding content in the coding of websites. For example using text colour the same as the background colour of a webpage.

If you outsource SEO for your Real Estate website then ask the question. Do you use Black Hat SEO? If you’re not convinced then look elsewhere. Google does punish.

The most infamous case of Google punishing a website was that of the BMW site in 2006. They were removed from the index for employing Black Hat SEO. Click here to read the article. German BMW Banned From Google

Online Real Estate Marketing Tip - Backlink Suggestion

2010-08-06T13:03:00.001+08:00

Relevant back links are vital to a successful online real estate marketing campaign.

Add a back link to your real estate office here for free – Property and Business Directory

Beating the Social Media Drum for Real Estate

2010-08-05T10:18:00.001+08:00

Another Socialnomics video demonstrating the undeniable power of the ROI using Social Media. Regardless of whether you are an enterprise business or a small local real estate office. Through Social Media you connect to an engaged audience. Enjoy.

Is Your Real Estate Office Excited About Social Media?

2010-08-02T11:59:00.000+08:00

If your not convinced that social media can be a powerfull tool for your real estate office then take look at this video.

SEO & SEM What's The Difference?

2010-08-02T11:04:00.002+08:00

SEO (Search Engine Optimization) and SEM (Search Engine Marketing). What is the difference and which of the two is the best strategy to employ for your Real Estate Office? In this article we will look at the pros of
both strategies.

SEO is best described as the process of generating traffic to your real estate web site by increasing the ranking in the free (organic) results of search engines like Google, Yahoo and Bing. It involves On-Site Optimisation and Off-Site Optimisation. Let’s take a quick look at both of these:

On-Site Optimization

Making changes to the HTML code on the pages of your web site to:

Improve Keyword relevancy
Increase Page loading times – How long does it take for your site to open up in a browser?
Basically, making your website easy to read for the search engines

Off-Site Optimization.

Getting back-links from other relevant sites, using key words (anchor text) in the links. Relevancy is of major importance here. Back links should come from sites that are relevant to Real Estate, Your local area or your business.

SEM is best described as the process of generating traffic to your site through paid advertising spots on Search Engines. This could be through paid inclusion in relevant directories or PPC (Pay per Click) campaigns on search engines like Google Adwords.

Both strategies can offer value and ROI however, SEO is generally looked at as a long term strategy to increase ranking where as SEM can have an immediate impact.

Benefits of Google Caffeine to Real Estate

2010-07-28T13:38:00.000+08:00

Once I click publish on this article through my BlogSpot blog, Google Caffeine will index it to the Google search results within minutes. Would your agency benefit from your real estate related content being available to people searching Google almost instantaneously? Definitely.

The new Google algorithm launched mid last year to replace the ageing Google algorithm was designed to keep the Google index up to date in very close to real time.

By incorporating a blog on your real estate website you give Google a reason to keep coming back to your site and crawling your real estate content, be it listings, articles, testimonials and success stories. They can be available to an audience of Billions within minutes.

Do you want to try out blogging? Why not create your own blog. Read my article on how to set up a blog at absolutely no cost to you (except a little of your valuable time)

Online Real Estate Listing Technique - Headlines

2010-07-27T11:40:00.000+08:00

To successfully market real estate online it is vital to use descriptive copy. So often I read real estate listing headlines such as “Location Location Location”. Instead of this, an alternate example could be “Located in Ardross close to the Swan River Foreshore”

The alternative is not only more descriptive to read but is also more descriptive for search engines such as Google to index in their rankings. Once Google has crawled your listing on Domain (or other portal) chances are that it will also be found in the search results for people who search for properties located in Ardross or close to the swan river.

Using real estate headlines like “Location Location Location” in the printed media is fine. Generally people reading these papers will already have opened up to the Ardross section of the real estate lift out but with online these people generally start with a blank canvas and will use keywords to refine their search until they have found what they are looking for.

Online Real Estate Listing Technique - Images

2010-07-26T10:46:00.001+08:00

The primary purpose of real estate images is to present the features of the property. This can be best achieved by:

Using a wide angle lense for interiour shots
Removing Clutter
Vertical and Horizontal lines are photographed straight
Capturing the property in it's best light

Most agencies actually do really well, with most these days employing professional real estate photographers. Still though we often see bad examples of real estate images being loaded to the site. These images are often distant shots of the house from 100m down the road, the front elevation of a property hidden behind a wall or a bedroom with dirty linen covering the floors.

It is the images that will determine whether a property buyer will click through to read the rest of the property details or perhaps proceed to making an enquiry.

Here is a link is to a very usefull guide to photography of real estate. Even if your agency does not use a professional real estate photographer there are a few easy steps you can follow to producing quality images that will make property searchers want to click through and read more.

SEO Mistake 5 - Keyword Research

2010-07-23T09:35:00.000+08:00

Every real estate office would like to rank high on Google for the search term "real estate (your suburb)" yet, so does every other agency, portal and other real estate industry related businesses. This makes it nearly impossible for you to rank on the first page for this phrase.

By researching your keywords and phrases extensively you will probably find that search phrases like "property for sale (your suburb" or "homes for sale (your suburb)" also attract a lot of searchers.

A great tool to use for researching keywords is the Google adwords keyword tool. It is free and it functions by you entering a search term and pressing enter. The tool will then return alternative suggestions and will also display how often these search terms are actualy typed in to Google.

Good Luck

SEO Mistake 4 - Images used for Titles

2010-07-22T09:52:00.001+08:00

I see it all the time, a great looking website with creative and innovative titles and banners. The problem here is that the title text is embedded into an image and can not be read by the search engines.

Basically all this means that the productivity factor of the message you want to communicate is 0.

Web developers are great at making your site attractive for visitors to view but unfortunately on many occasions they fail to make your site attractive for the search engines. This is the essence of SEO.

There are many ways that your titles can look similar, if not the same as how they are currently displayed. A good web developer will use style sheets to create the same effect and make it a search engine friendly website.

SEO Mistake 3 - Abreviated URL

2010-07-21T09:07:00.001+08:00

This one is very common amongst real estate agencies.

When real estate businesses consider the options available for a URL (a unique address for their website). A lot of real estate business owners would choose an abreviation of their business name.

From an SEO perspective this is not the smart thing to do. In fact a longer URL incorporating the type of service provided and the area it is provided in would make much more sense.

Why not have a look and see if there are names available like www.homeforsaleperth.com.au or www.propertymanagementgoldcoast.com.au. Names like these will rank much higher than www.rep.com.au or www.profgc.com.au (these are not real offices by the way. Just examples.

This link will take you to a site where you can check availability of .com.au web site addresses.

Good Luck

SEO Mistake 2 - Flash

2010-07-20T09:31:00.001+08:00

Consider this, It is just as important for Google to find your website easy to read as it is for your visitors. Google does not read flash and there for can not index it.

I know flash looks great and is vissually apealing to your visitors. But let's face it. If your not ranking well in Google and other search engines you are not going to attract visitors anyway.

My advise is not to not use flash at all, just be a little conservative and don't forget to add real content and images to your web pages.

SEO Mistake 1 - Page Titles

2010-07-19T10:34:00.001+08:00

One of the very first item I look at when I visit a real estate agency website is the Page Title. This is the text displayed in the blue bar at the very top of your browser.

A majority of websites I view will only display something like "Welcome to ABC Real Estate" or just "ABC Real Estate"

Among other items, the Page title is used by Google and other search engines to index your site for users to find in their directory. By only displaying your agencies name you are limiting to being found only by people who search for "ABC Real Estate"

In the page title you should use around 10 keywords, words that are relevant to real estate in your local area. Include suburb names and other words that people are likely to use when searching for real estate.

Now repeat this process for every page of your website. Use different titles for different pages and stay relevant to the content of that page.

Add value to your website with a Blog

2010-07-17T19:02:00.000+08:00

So many Real Estate Business Owners I speak to tell me they only have a website because without one they are not perceived as being a modern business owner. Yes.....that's true, however this being the case if your business is going down the track of paying someone to design and host a site and also develop systems so that you can display your listings and feed them automatically to the real estate portals you subscribe to. Initial and ongoing cost is significant. Especially if there is no traffic being attracted.

By incorporating a wordpress (or similar) blog onto your website you will not only strengthen your search engine ranking through providing interesting and relevant content to an audience but also increase brand awareness of your agency. It also provides a great platform for your valued clients to leave testimonials for others to read.

Your web developer will no doubt be able to add blogging functionality to your site. From there it only takes a few minutes a week to keep your website relevant, interesting and importantly ranking higher in search engines.

Question - what ROI do you get out of your own website?

Happy Listings and Selling in 2010

2010-01-08T14:25:00.000+08:00

It's here at last, 2010. Were we all waiting for this year. A mixed response I guess. We saw some dips and peaks in 2009 and I think we can look forward to steady growth in 2010.

For me 2010 is looking great, I already have some fantastic clients in the southern suburbs of Perth and I will be looking to communicate effectively with all agency principals this year about the real benefits of subscribing to the number 2 site nationally.

Domain finished of 2009 on a high, Since the release of Radar, a search functionality which includes your lifestyle as well as your property location and budget requirements was received exceptionally well and we have seen a significant increase in people visiting the site.

Happy Selling

Online Agents - The Workshop

2009-12-31T09:12:00.000+08:00

You've been reading and hearing about it. But what is the "Online Agents" Workshop.

The online agents workshop has been specifically developed for the sales reps and property managers. The men and women that are at the front line of real estate.

Can real estate agents benefit from developing new skills? Yes

Online Agents is an interactive workshop which covers the basics of blogging. Including:

Creating an Account
Creating a Blog
Posting relevant articles
Correct use of keywords relevant to real estate
Submitting blogs to search engines
How to increase the popularity of your blog

So how can your real estate agents benefit? Our future buyers and sellers of real estate spend a majority of their time online. They research, study trends and refine their online searches until they find what they are looking for. The question is, at which point of their research do they find out about your real estate agent servicing their area of interest.

Without an online presence your real estate agents are at the end of the line. Our future buyers and vendors may not come across them at all.

Most Real estate agencies have their own website. Most of these sites look great but are not optimized for the search engines. After an Online Agents workshop. Your Real Estate agents will be able to create a blog which will be optimized for the area they are working.

The workshop is provided to your team at your office as part of your sales/training meetings and generally takes 30-45 minutes. There is ample time for questions and feedback. I generally block out 90 minutes in total to make sure I am available to answer any questions.

What does the online agents workshop cost? It's FREE. However, there is a catch. I can only offer this workshop to my clients, being the subscribers to domain.com.au in the Southern suburbs of the Perth Metropolitan area in Western Australia.

Do you have a question for me? email me jvandepeppel"@"domain.com.au

Happy selling!

Ray White Rockingham - Certified Online Agents

2009-10-19T17:55:00.000+08:00

Great session with the Team at Ray White Rockingham. Morning Tea back at the office and the race was on for the first Real Estate Blog in Rockingham.

Hi Jeroen

Thank for your training session last week.The presentation was a real thought provoker & definitely got us thinking outside the square. We have made in roads to making bloging and links one of our marketing strategies and now forms part of a staff members duties.

We will forever more be aware of this powerful tool & use it to our advantage while we can.

Thank you again for the value added service.

Kindest Regards
Murray Brown
Director of sales and marketing Ray White Rockingham

Keyword Suggestion Tool

2009-10-06T17:03:00.000+08:00

So it's time to start writing your real estate blog, Your Blogger account has been created and it's all ready to go. All we need to do before we start is carefully choose our keywords.

A few keywords like "Real Estate" "Property Management" "Realty" "Location" come to mind, however, chances are your competitors are using these as well. So you may want to think about alternatives and there is a very handy free tool from google that will help you here.

Click this link:

Google Keyword Generator

Here, you can enter a basic keyword, press enter and it will display many alternatives. Not only will it display alternatives. It will also indicate how popular these words are by displaying how many times they have been physically searched for on the google search engine.

This tool is highly reccommended for generating keywords relevant to real estate.

Online Agents - Ray White WMP in Gosnells

2009-08-26T14:41:00.000+08:00

After a small malfunction in the wireless interenet department we kicked of the workshop with an open and entusiatic converstion around SEO and website ranking and differences between natural search engine results (SERPS) and paid/advertised results.

Progressing in to how to set up a blog and what to write about once it's created. From the feedback received I think there will be several blogs coming out of the Gosnells area very soon.

Dear Jeroen,

I'd like to personally thank you for you time this morning, introducing the sales staff to online 'blogging'. We all believe online marketing is the way of the future, and this session was very informative.

once again thanks , and look forward to a follow up session in the future.

Regards,

Nathan Want

Director/Licensee

Ray White WMP Group

I have created my Blog, now what? - Article Suggestions

2009-08-26T14:08:00.000+08:00

So you're blog is up and running, you've got a great URL and a catchy title that incorporates all your keywords. So start posting articles!

It's important to stay relevant in your articles. try not to post content outside of the following three points of relevancy:

Your Industry
Your Community
Your Self

Here are some suggestions:

Real Estate in your area - Basic statistics and facts about real estate in your local community.
General Real Estate - Trends, Markets, Your perception and prediction of the future.
Your Listings - Let's face it, you can never give your listings enough publicity. Just make sure that your blog does not become a portal for your listings, readers will lose interest very quickly.
Local Area - Climate, Lifestyle, Recreation. Let readers know that you are familiar with your community.
Places of interest - Tourist Attractions, Markets, Historic monuments.
Local Schools - How many? Primary schools, high schools, colleges, universities.
Community centres - Churches, Scouting, Day care centres.
Local Shops - Major stores, specialty stores, restaurants, fast food outlets.
Local Sporting Clubs - Publish results, fixtures, stories.

These are a few suggestions. Don't feel like you have to write about everything at once. write 1 or 2 articles a week.

Remember, It's all about generating interesting, relevant content that potential buyers and sellers will search for in search engines.

Happy Posting!

Create your own blog

2009-08-26T11:47:00.000+08:00

Step 1 - Create a Google account.

Go to Blogger.com
Click on "Create a Blog"
Enter your email address, choose a password and enter your "Display Name"
complete the word verification request and accept terms of service.
Click "continue"
You will receive an email asking you to verify your request.

Step 2 - Creating a new blog

Create and enter a Blog title - Use your Keywords
Choose a blog url (address) - Once again, choose carefully and use keywords. e.g. joesmithrealestate.blogspot.com (you don't need to enter the "blogspot.com) If the url you requested is not available then you will be asked to re-enter a different name.
complete the word verification request and click "continue"
Choose a template - Choose one of the displayed templates and click "continue"
Congratulations - Your blog has been created and you can now click on "start blogging"

Step 3 - Posting articles

Choose a title - Again, use your keywords and be descriptive
Write your content and be descriptive with your words. Keep your articles relevant and........use your keywords.
Add images and videos by using the toolbar
to ad a link highlight the word that you want to appear as a link then select the "link" button in the toolbar. (it's the little green globe with the chain link) enter the url address of the website where you want to link to.
Click "Publish Post" when your finished and it will be loaded to your blog.

Step 4 - Submitting Blog to search engines (Click the search engine and follow the prompts)

Step 5 - Continue to update your blog regularly. Remember Search engines love content, they love keywords and links to your site from relevant websites.

Online Agents at Ray White Victoria Park

2009-08-20T09:56:00.000+08:00

The team at Ray White Victoria Park are on the ball this morning, their input to SEO discussion, blogging and other social media opportunities were 100%.

Thanks to Tim Ellis and his team for another great Online Agents Workshop.

Jeroen,

Thanks so much for your recent visit to the office to give us an update on how to use technology better. We have started to look at how to optimise our site and change the header as you suggested and we are looking at the effectiveness of our search engine that we currently pay a fortune for. We will not renew that once it expires. My thanks for that as it will save us a lot.

You created such a lot of discussion and interest that we never quite got fully onto using blogs and twitter though we touched it enough to know that we can use this to our advantage. As a result of your visit we have employed a part time technology person to help us incorporate more technology into our business though generally I think we are well ahead in this area.

As well the E brochures and Property Gallery which you recommended are having good results for us. The Gallery is a very powerful listing tool as we offer to feature properties and that gives us an edge over competitors who don’t. When most agents offer the same having points of difference can be critical.

Your previous work history compliments the service you have offered to us and your visits always produce positive benefits for us. We appreciate your enthusiasm and commitment very much.

Regards,

Tim Ellis

Director

Real Estate Reciprocal Link - Link Partner

2009-07-14T08:29:00.000+08:00

Real Estate Reciprocal Link

Perth Perth - Link Partner based in Perth

2009-07-13T21:59:00.000+08:00

Perth Australia Perth maps, forum, photos of Perth Western Australia, Blog, business directory Perth.

Vermont Real Esate - US based Link Partner

2009-07-13T21:51:00.000+08:00

Vermont real estate - Vermont MLS search, Rutland County real estate listings and an extensive list of Rutland County properties for sale.

Australia Real Estate Directory

2009-07-10T23:21:00.000+08:00

Another Free Australian Real Estate directory. You must place a reciprocal link back to this directory in order to get a free link back to your site.

Remember that you need lots of relevant links back to your site/blog to increase your popularity in the search engines.

Australia Real Estate and Australian Property Resources

Real Estate Guide - Australia

2009-07-10T23:05:00.000+08:00

Here is an Australian Directory where you can submit your link to. Remember to use your 10 key words when completing the required online form.

Real Estate Guide

If your link does not get posted to the site within 2 weeks then please let me know.

Online Agents Workshop - Raine and Horne Thornlie

2009-06-23T10:46:00.000+08:00

This mornings Online Agents workshop was with the sales team at Raine and Horne Thornlie A very interactive team to say the least.

The team led by Peter Arscott and Kerryn Lawrence were interactive from the start and they showed genuine interested in wanting to increase their online presence.

Thanks Peter and Kerryn.

"Jeroen,

I was sceptical about the presentation thought that it may be a bit of a sales presentation, but how wrong could I be!!!! thanks for the great presentation, much appreciated.

The presentation was awsome easy to understand/navigate through your instructions.

Would like to congratulate you on your level of customer service, nice doing business with you

Thanks Jeroen.

Pete"

Great Australian Morning Tea with Peard Wright in Rockingham

2009-05-28T10:55:00.000+08:00

Today the cancer foundation organised the Great Australian Morning Tea. In Rockingham, Peard Wright were happy to participate and cordially invited me to help out with some cakes. The morning was a great success and the money raised goes to a fantastic cause.

A big thanks go out to Graeme and Joanne at Peard Wright Real Estate in Rockingham for their fantastic support.

Online Agents - A Receptive Audience

2009-05-26T16:54:00.000+08:00

Thanks to Mike Ashby and his team at Elders Kwinana / Coogee for offering their valuable time and participating in the "Online Agents" Workshop.

Mike's team was a very receptive audience with lots of questions, feedback and general conversation about moving forward into online.

The team had sat through previous presentations where they learnt what they "should" be doing to present them selves online. They were extremely happy with the fact that the online Agents workshop focused more on "how" to do it.

"Thank you Jeroen for coming down today and for easing us into the 21st Century."

Mike Ashby - Principal of Elders Kwinana / Coogee

Low enquiry rate from online listings

2009-05-21T12:38:00.000+08:00

I often get asked, "Why are we not seeing a good enquiry rate from our listings?" The simple answer is that they have not been optimized for the net.

Your online listings should utilize three important factors.

Optimized descriptive titles and text using keywords relevant to the property, your agency and the region where the property is located.
Professional Photos.
Correct exposure on the portal

Keywords and text has already been covered in my blog, however it will be repeated again and again. Use relevant descriptive keywords. This will help your listing in natural SERP (Search Engine Results Pages). A differentiator to just being found by searchers using the portal.

So many agents still take their own photos and load them to the site. There are so many examples of bad quality photo graphical presentations that we should all be showing these to potential vendors. Using a professional photographer to showcase the property should be the easiest thing to ask VPA (Vendor Paid Advertising) for as it is 100% in the interest of the vendor to achieve a successful sale. Images can also be rolled over. If a particular image is not capturing an audience then change it. You can re-present an old listing and make it look new just by changing the image used in the search pages.

In today's climate with nearly every agency showcasing their listing online it is vital we have negotiated the best possible exposure for our listings. Top Spot, Galleries and Priority Placements are features that vendors can pay for and the results speak for them selves.

Happy Selling!!

Welcome all Real Estate Agents

2009-05-14T15:39:00.000+08:00

Real Estate Agents in Perth, Sydney, Melbourne and anywhere else in Australia and the world, thank you for visiting my blog. I hope you see some value in the articles that have posted.

My name is Jeroen and I am the South West Australian account manager for Domain in Perth. Having started only recently it has already become apparent that there is little knowledge and skills in the Perth Real Estate Sector for developing and optimizing productive websites that actually work for your business instead of occupying space without being noticed.

This blog is purely for the purpose of providing Real Estate Agents in Perth, Australia and globally with some easy tools, tips and suggestions on how to promote their Real Estate Agency and themselves as agents on the World Wide Web.

Regardless of product, most consumers will turn to the web to research their needs before making contact. Starting point for most is Google. From here a simple search for Real Estate in Perth will be refined over and over until they find exactly what it is they are looking for. Whilst researching they will "Google" a variety of keywords including business description, location and region, property types and agents.

How will they find you? Keep reading and follow a few of my suggestions. I will not make you any guarantees but I will be very surprised if your online presence has not increased within 6 months.

Enjoy, Learn and Practice. I welcome all your feedback. Positive and negative. It is all productive.

Online Agents "The Workshop"

2009-05-08T22:33:00.000+08:00

This week was my first "online agents" workshop. Without a doubt it was a great success.

The sales team at Dethridge Groves Real Estate in Fremantle, Western Australia was a fantastic and very interactive audience. The workshop gave the real estate agents first hand instructions on how to set up, maintain and optimize their blogs.

Blogs are a great, free resource which real estate agents can utilize to promote their own online presence. It is especially critical that real estate agents post details about them selves, their industry and their region on the internet to capture the next generation of real estate vendors.

A big thank you to Hayden Groves for the opportunity to present to his team. Time is precious and I am very happy that the team at Dethridge Groves in Fremantle, Western Australia found value in the Online Agents Workshop.

"The presentation to my sales team was first rate and assists me in getting the “online message” across to the staff. Many thanks for your service!"

Hayden Groves, Principal - Dethridge Groves Real Estate Fremantle

Real Estate Directory

2009-04-23T16:07:00.001+08:00

Best Real Estate Directory - Real Estate Portal

Real estate directory of agents, home inspectors and appraisal services and more. Find real estate listings, realtors, mortgage rates, home loans, and home buying help.

Link Suggestion

2009-04-16T23:07:00.000+08:00

Try the following site for a free link exchange. It's a USA based service, however it is relevant to Real Estate and has a section for Overseas and Australia.

Realty Link Directory - Realtors Join us Free.. Bringing Realtors, Buyers and Sellers together is our primary business. Find the Best Realtors in your area. Select your State and city. Get to the Realtors Site directly and find out more about their services.

You will need to add a link to their site first before they will reciprocate your link.

Good Luck!

Link Exchanges

2009-04-16T22:22:00.000+08:00

Search engines will rank your website according to it's popularity. As the search engine spiders crawl through the billions of websites they record every link. Every time they find a link to your site they will use it to increase your popularity.

Your website will become more popular when you have other websites linking to it. If a well ranked website links back to your site it will increase your popularity even further.

It is important that you exchange links with sites who share the same relevance as yours. for example, other real estate agencies (obviously not agents in your direct area), tourist operators, community groups, sporting groups which are based in your area or region are also link exchange candidates.

Use google or another search engine to search for relevant websites and send them an email. It is that simple.

Keywords - Print v Online

2009-04-16T10:51:00.000+08:00

I start with the topic of "Keywords" for a reason. When used correctly. Keywords are what users will find your site with on search engines like Google, Yahoo and Live. Rarely are they used correctly by real estate agents.

Traditionally in print marketing we used keywords such as "Wow" "Location, Location, Location" and "Sensational views" These keywords are used to capture the buyers attention. Difference being, they have already bought the newspaper and have already turned to the relevant real estate classifieds section to pursue their research. When online the buyer must first find what they are looking for before we can draw their attention to features.

With this in mind we look at being more descriptive than the keywords we used in our print marketing. For example, instead of "location, location, location" we could use "Located in Como near South Perth" Instead of "sensational views" we could use "views of the swan river and the perth city skyline".

By utilising descriptive keywords in your online content you give the search engines more ammunition to rank your site higher than that of your competitor.