I start with the topic of "Keywords" for a reason. When used correctly. Keywords are what users will find your site with on search engines like Google, Yahoo and Live. Rarely are they used correctly by real estate agents.
Traditionally in print marketing we used keywords such as "Wow" "Location, Location, Location" and "Sensational views" These keywords are used to capture the buyers attention. Difference being, they have already bought the newspaper and have already turned to the relevant real estate classifieds section to pursue their research. When online the buyer must first find what they are looking for before we can draw their attention to features.
With this in mind we look at being more descriptive than the keywords we used in our print marketing. For example, instead of "location, location, location" we could use "Located in Como near South Perth" Instead of "sensational views" we could use "views of the swan river and the perth city skyline".
By utilising descriptive keywords in your online content you give the search engines more ammunition to rank your site higher than that of your competitor.
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